Session 005
Open kitchen
Under the hood
Tuesday, 19 January 2027
Two talks from the inside, and all that never makes the menu.
The first session of 2027 opens the kitchen. Two València founders who sell something you eat, telling the part the customer never sees: the technology, the numbers and the decisions behind every order. Both started their careers a long way from a kitchen: one investing in startups, the other writing software.
Alex González Urbón spent years on the other side of the table, analysing startups to invest in, before co-founding Hundred Burgers and opening the first restaurant a month before lockdown. Today The World's Best Burgers ranks it first in the world for the third year running, and since 2025 a fund has owned the majority while its founders still run it.
Fran Ceacero is a software engineer and the co-founder and CTO of Tu arrocero, which cooks paellas, brings them to your door at the time you pick and comes back for the pan. Its AI recommendation system reads sales and waste by product, shop and day to decide how many paellas get cooked, and in 2026 it won the company the Innovation and Quality award at the Premios Hostelería Valencia.
Two half-hour talks, both from the inside. As always, questions don't interrupt: they're saved for the after.
Line-up
01
Under the hood30 min
Alex González Urbón · Co-founder @ Hundred Burgers
02
Under the hood30 min
Fran Ceacero · Co-founder & CTO @ Tu arrocero
03
The after
The questions about margins, waste and rounds get answered here, standing up, with a beer.
The door
- Doors
- 18:30
- Venue
- València
- Format
- Under the hood
- Capacity
- 60 guests
The exact address goes out with the invitation.
Tell us what you're building.
We ask you when you sign up, on Luma: a link to what you've made is enough, no CV and no pitch deck. We read all of them and answer all of them.
Or write to us at hola@barraca.house